Thursday, May 8, 2014

The Revolutionary 3D Makeup Printer Invented by Harvard Student Grace Choi

Is the $55 billion dollar makeup industry about to be taken down by a Harvard Business student?

 According to Business Insider, Grace Choi has developed an at-home 3D makeup printer which has the capability to print out eye shadow, blush and lip colors in the same FDA-approved ink used by makeup companies. The outspoken Choi's research was based around one principle: color, "The makeup industry...charges a huge premium on something that tech provides for free." The beauty printer, Mink, has the ability to copy the color codes and exact hues used by all beauty brands. Mink is set to retail for $300 and has the ability to hook up to any computer, just like a normal printer. Watch below to see how Choi's makeup printing machine works and how it will change the makeup industry forever.

Grace Choi, a Harvard Business School Student invented the 3D Makeup Printer.

Grace Choi's 3D make-up printer blew away the audience at TechCrunch Disrupt this week in New York.

So what is a Makeup Printer?

The Harvard Business School graduate said that while studying she realised that “the make-up industry makes a whole lot of money on a whole lot of b-------".
“They charge a huge premium on something that tech provides for free. That one thing is colour.”
So she came up with the home printer, Mink, which uses the same ink that make-up companies use to colour their products.

When the user finds a colour online that they like, they can take the colour code and print their make-up in the same shade.

To prove that her printing really worked, Choi printed off an eyeshadow and brushed it on her hand to show the colour.

Watch the demo by clicking on the below link to see exactly how she does it:
Repost from Lauren Fisher (Harpers Bazaars) 

Do you think this will change the Beauty Industry?

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