E! Greenlights Diane Von Furstenberg's Reality Fashion Series

Fashion Designer Diane Von Furstenberg

The DVF Project (working title), announced last month as part of E!’s planned development slate, now has the green light for a late 2014 premiere. The series will follow designer Diane Von Furstenberg as she searches for her fashion house’s first-ever DVF Global Brand Ambassador.

 8 contestants were vying for a chance to become that woman. The  young women candidates will be involved in every major event that takes place at the brand culminating in Fashion Week have entree to Furstenberg’s empire for a weeks-long ultimate interview. They will also work within the four major DVF divisions – merchandising, PR, marketing and design. They’ll do whatever it takes to get the job, which includes jet-setting around the globe to DVF sponsored events, meeting celebrities, working on multi-million dollar campaigns, and producing charity events. 

In the statement, Von Furstenberg said, “I am so thrilled to partner with E! and to grant young women the opportunity to become the women they want to be!”

Diane Von Furstenberg and Actress Jessica Alba

The DVF Project is produced by Electus and Hud:sun Media. Executive producers are Chris Grant, Michael Rourke, Mioshi Hill, Corie Henson, Lenid Rolov and Diane von Furstenberg.

Will you watch this show?

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KEEP IT SHINING ! - Spring/ Summer 2014 Fashion Trends

SACHIKA full of metallic leathers for Spring 2014

It's time to shine! 

Lustrous foils, precious-metal prints, iridescent fabrics and holographic finishes brought glitter, gleam and gloss to the catwalks for Spring 2014.

The sheen that features heavily in the spring/summer 14 collections has magical qualities. When hit by light, one colour becomes many, while the gauzy fabrics float about the body like a mystical glow.

LANVIN Spring/ Summer 2014

 Ralph Rucci, Altuzurra, Diane von Furstenberg, Jason Wu
and Thakoon all had metallics for Spring 2014

Gareth Pugh Spring 2014



Burberry Prorsum, Armani and Nici Ricci also join the SHEEN festivities on the runway for spring 2014





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SACHIKA VS. DVF

 DVF

$425 

Day-Dress version

SACHIKA Moon Dress

$459

Evening Dress version

SACHIKA with similar looks as Diane Von Furstenberg???  DVF has an amazing feminine, flirty, and sexy line much like what we like to create at SACHIKA. It is very true that great minds think alike and has been proven many times. Above are two looks that we stumbled upon that happen to look similar. DVF has created a day dress vs SACHIKA an evening dress with sequins.

Check out Superstar Nikki Minaj in the Moon dress

Which dress do you like best?

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Diane Von Furstenberg SPRING 2010: swimwear and animal printss.

DVF by Diane Von Furstenberg.

Much anticipated show, Diane became an empire.
Fashion Designer Diane von Furstenberg was born in Brussels, Belgium. She studied Economics at the University of Geneva, Switzerland, where she met Austro-Italian Prince Egon von Furstenberg.Diane Von Furstenberg wanted to become a career woman and ...she made it. She has ever since created a brand largely respected. Splitting her time between homes in Connecticut, New York, Paris, and the Bahamas, von Furstenberg is always on the go, gathering inspiration for ventures as eclectic as she is. She is best known for her hallmark: " The knit jersey wrap dress. "

On Sunday September 13th, the tent at Bryant Park was completely full attracting a front row as powerful as she is: André Leon Talley, Tina Brown, Fran Lebowitz, Graydon Carter, Terry Richardson and Carine Roitfeld. Everyone was anticipating to see the DVF's spring/summer 2010. Best known for her animal printed jersey dresses, Diane presented a collection with several animal printed dress offset by many solid dresses and separates as well as swimsuits accessorized colorfully. Making wearable and functional garments, Diane has succeeded once again in making functional and very pretty dresses. Colors were once again vibrant, wild, lots of glitz as well as layers. Silhouettes are feminine and hourglass with focus mainly on the waistline. A few of the dresses were very pretty and playful. I must admit I did expect more from DVF although the collection is very sellable.

FASHION NIGHT OUT IN NY! Meatpacking District Chaos!

Fashion, Fashion, Fashion!

It was simply chaotic in the Meatpacking District yesterday evening.
Stores were open until 11-12pm with DJs spinning, drinks served and promotions given away...people were lining up to get in their favorite stores. In the US, American Vogue has joined with NYC & Company, the City of New York, and the Council of Fashion Designers of America to enliven again the consumer spirit that churns the economy and boosts the local industry of America’s fashion capital, New York City. Next only to finance, fashion is the second-largest sector of industry in New York City—the headquarters of more than 800 fashion companies employing 175,000 people and generating $10 billion in total wages. At City Hall’s May 20 press conference to announce Fashion’s Night Out, Vera Wang said, "To put it bluntly, if people don’t shop, people lose their jobs." Please help the retailers! lol

The first evening of New York Fashion Week, Fashion's Night Out is celebrating the retail business to encourage and help retail stores, who have suffered a lot especially in this economy. It seemed to me like most people were there more for the promotions and free drinks/foods lol... rather than shopping. It was a fun night out with friends, definitely Sex and The City style...

At the Diane Von Furstenberg store, a hundred of young women and a few men (boyfriends) were waiting in line to have their photograph taken with Diane in person. She was there signing signing autographs and yes she seemed genuinely nice and pleasant, a warm and kind woman...yet so powerful.

At SCOOP, they were promoting a new lip gloss that plumps the lips yet has HOODIA an active herbal ingredient to cut appetite...now that sounds gross if you ask me. I do not want to starve myself but it seems like most women want to look like Angelina Jolie these days. The lip gloss were going for $20 each and the promotion was if you buy 2 you get the 3rd one free. Who needs 3 of those? lol...At least, Veronica, one of he spokes model of the lip gloss, looked like she was having fun promoting it.

It was definitely a fun night but not sure it was lucrative for the retailers...