Thursday, May 8, 2014

E! Greenlights Diane Von Furstenberg's Reality Fashion Series

Fashion Designer Diane Von Furstenberg

The DVF Project (working title), announced last month as part of E!’s planned development slate, now has the green light for a late 2014 premiere. The series will follow designer Diane Von Furstenberg as she searches for her fashion house’s first-ever DVF Global Brand Ambassador.

 8 contestants were vying for a chance to become that woman. The  young women candidates will be involved in every major event that takes place at the brand culminating in Fashion Week have entree to Furstenberg’s empire for a weeks-long ultimate interview. They will also work within the four major DVF divisions – merchandising, PR, marketing and design. They’ll do whatever it takes to get the job, which includes jet-setting around the globe to DVF sponsored events, meeting celebrities, working on multi-million dollar campaigns, and producing charity events. 

In the statement, Von Furstenberg said, “I am so thrilled to partner with E! and to grant young women the opportunity to become the women they want to be!”

Diane Von Furstenberg and Actress Jessica Alba

The DVF Project is produced by Electus and Hud:sun Media. Executive producers are Chris Grant, Michael Rourke, Mioshi Hill, Corie Henson, Lenid Rolov and Diane von Furstenberg.

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